S/S 2010 Backstage + Runway Photos
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S/S 2010 Runway Video featuring
Costello Tagliapeitra + AirDye
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S/S 2010 Runway Video featuring
Costello Tagliapeitra + AirDye
fantastic news from 2009 Mercedes-Benz Fashion Week: COSTELLO TAGLIAPIETRA + AIRDYE!
On Sept 11, 2009, fast-rising fashion stars Costello Tagliapietra debuted AirDye®, a revolutionary new way to dye and print fabric without using water. When the Costello Tagliapietra S / S 2010 collection hits stores, it will be their first to bear the AirDye hangtag.
45 gallons of water / 95 megajoules of energy / 3 kilograms of greenhouse gas
From the Press:
InterviewMagazine.com
“Muted tones — mossy greens, dusky roses, ash, and ‘doe’ — comprised the palette, which was created using an AirDye technology, an innovative, eco-friendly fabric dyeing process that reduces unnecessary water waste. ‘When you realize how much energy and water is saved just making one garment, it is mind-blowing,’ Jeffrey Costello and Robert Tagliapietra told me after the show.”
Vogue.co.uk
“Comfortable, gorgeous, eco-friendly designs? If that’s not beautiful, we don’t know what is.”
Treehugger.com
“Costello Tagliapietra incorporated AirDye taffeta into half of the dresses in their collection. The comfortable yet form fitting dresses — inspired by colors found in the natural environment — were breathtaking; reminiscent of grecian goddesses, curve-complimenting, and the idyllic attire for a warm Summer night.”
WWD.com
“Everyone’s trying to do their part to ‘go green,’ but this season Jeffrey Costello and Robert Tagliapietra turned out a collection of eco-friendly clothes, without sacrificing beauty and design, through a process called AirDye — which dyes and prints texttiles without using water.”
...and from Robert Tagliapietra & Jeffrey Costello, the designers
“In the past, making clothes that are eco-friendly and green has meant sacrificing some of their beauty. We use AirDye because it’s a truly sustainable method of print and dyeing — and it’s beautiful. Color is important to us. With this process, we get amazing shades that you can’t achieve with standard printing, a tonal quality that almost looks like a watercolor.”
